NOW
Profile, product mix and product list for NOW.
Brand profile
| Brand | NOW |
|---|---|
| Website | nowfoods.com |
| Location | Bloomingdale, IL, United States |
| Phone | — |
| — | |
| Products in database | 1,466 (on market) |
| Date added | 2011-12-23 – 2025-09-25 |
| Form | Products | Share |
|---|---|---|
| Capsule | 697 | 48% |
| Powder | 221 | 15% |
| Softgel | 212 | 14% |
| Tablet | 202 | 14% |
| Liquid | 102 | 7% |
| Lozenge | 25 | 2% |
| Other (e.g. tea bag) | 5 | 0% |
| Unknown | 1 | 0% |
| Gummy | 1 | 0% |
| Product type | Products | Share |
|---|---|---|
| Other Combinations | 406 | 28% |
| Botanical | 284 | 19% |
| Non-Nutrient / Non-Botanical | 248 | 17% |
| Amino Acid / Protein | 155 | 11% |
| Vitamin | 92 | 6% |
| Fat / Fatty Acid | 84 | 6% |
| Botanical with Nutrients | 82 | 6% |
| Mineral | 59 | 4% |
| Fiber & Other Nutrients | 38 | 3% |
| Single Vitamin or Mineral | 13 | 1% |
| Multivitamin & Mineral (MVM) | 5 | 0% |
| Ingredients | Products | Share |
|---|---|---|
| Calcium | 252 | 17% |
| Vitamin C | 177 | 12% |
| Potassium | 167 | 11% |
| Sodium | 154 | 11% |
| Magnesium | 151 | 10% |
| Protein | 144 | 10% |
| Vitamin B6 | 131 | 9% |
| Zinc | 130 | 9% |
| Dietary Fiber | 122 | 8% |
| Vitamin D | 119 | 8% |
Products
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